History

About Joe Russell:

"My earliest memories are of helping my dad take care of the house I grew up in. It was typical 1950's 3-bedroom ranch -- with a family of five kids living there, it needed a lot of general maintenance. This is where I got my start.

As we grew up, the house seemed to get even smaller. We needed extra space, so I convinced my parents to build an extra bedroom in the basement. They said they would supply the materials if I would do the work. I did the framing work with a little help from my brother, Bill, and some coaching from a carpenter neighbor and our dad. After the walls were up, I spent my summer running the electric, hanging paneling and installing a drop ceiling. By winter my brother and I had our own bedroom.

My friends were envious of our room, so I remodeled a couple of their basements during the next summer. I received such a sense of accomplishment working with my hands and seeing the finished project. I was now getting paid to do what I loved to do.

After 10 years of working for friends remodeling basements, kitchens and bathrooms, I decided -- with the support of my wife Sharon -- that it was a good time to open my own business. I realized early that ultimate customer satisfaction was the key to maintaining clients, and I made it my most important priority for the business's success.

Today, I pride myself in the quality of the work I do, the professional way I do it, and the satisfaction of pleasing customers. If the job is done right and the customer is happy, they'll let me know, and they'll also let their friends know. I have found this is the key to a thriving business. I am proud of the business I have made and hope one day my son Kyle, who shows the same interest in carpentry, will take over the business when the time is right."